ADPF submission to ACCC on emissions claims guidance

ADPF has lodged a submission to the Australian Competition and Consumer Commission (ACCC) on its draft guidance for businesses making emissions claims. We support the ACCC’s goal of improving consumer confidence and preventing misleading environmental claims, while ensuring the guidance reflects the practical realities of food manufacturing.

Our submission recommends recognising the complexity of agricultural supply chains, allowing businesses to communicate genuine emissions reductions using best available data, distinguishing operational and product-level claims, and providing sector-specific examples for food manufacturing. We also called for guidance that encourages transparency without discouraging businesses from communicating genuine progress on decarbonisation.

More: ADPF submission.